Harnessing the Power
of Brand–Experience Alignment
In today’s competitive landscape, strong Brands don’t just tell stories—they create experiences people can feel and remember.
BrandCX is about turning your brand promise into real, consistent Customer Experiences that build trust, loyalty, and sustainable growth.
The BrandCX Approach
BrandCX bridges these disciplines, creating one cohesive approach where every interaction reinforces your brand and strengthens your relationships.
Adriana Kovac Bauer
Brand Strategy and Development
With over 30 years of experience in Branding,
Marketing, and Advertising, Adriana has built her career in multinational consumer goods and service companies, as well as in entrepreneurship and strategic brand consulting.
As Strategy Director at FutureBrand Venezuela, she consolidated a unique approach: aligning design teams with business objectives to achieve distinctive positioning that strengthened the identity and communications of numerous brands and organizations.
Today, through BrandCX, she integrates brand building with customer experience, ensuring that the brand promise is consistently delivered and refined in every interaction.
Adriana holds a degree in Social Communication from UCAB (Caracas, Venezuela) and a Postgraduate degree in International Marketing from the University of Strathclyde (Scotland, United Kingdom). She is fully bilingual in Spanish and English.
akovacb@brand-cx.com
María Virginia Osuna
Customer Experience Strategy and Journey Design
Business Consultant with more than 30 years
of experience in process and organizational analysis and design, business model review, value propositions, and customer experience strategy design—an essential driver of innovation, business transformation, and internal management improvement.
Throughout her career, she has worked on projects for multinational corporations, SMEs, and family businesses in sectors such as consumer goods, retail, and services. She has collaborated with multidisciplinary and multicultural teams in Venezuela, London, and Milan, bringing a global and practical perspective.
Today, through BrandCX, she promotes the integration of customer experience strategy with brand building, ensuring alignment between the two so that every customer interaction reinforces the brand promise and creates memorable experiences.
María Virginia holds a degree in Computer Engineering from Universidad Simón Bolívar (Caracas, Venezuela). She is fully bilingual in Spanish and English, with basic knowledge of Italian.
mvosuna@brand-cx.com
While others continue to manage Branding and Customer Experience in silos, BrandCX helps you turn everyday interactions into meaningful Brand moments.
The real question isn’t why adopt BrandCX. It’s why wouldn’t you?
Ready to connect your Brand and Experience?
BrandCX takes you from fragmented interactions to memorable, consistent Experiences that matter.